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Digital Marketing Blog Posts

  • Writer's pictureAshley Myhill

Instagram image size information for organic posting 2020

Updated: Mar 4, 2020

What are the images sizes for 2020?

Instagram has now over 1 billion monthly active users and organic reach is harder than ever but with some tips and tricks, you can still grow.

It's important to know what image sizes and formats to use so you get the maximum exposure.

Profile Photo

As you can see on this Instagram profile screenshot below, the profile photo is rather small, so we need to ensure that it is bright colourful and sized correctly.

The image size for the Instagram profile photo is 180 x180 pixels cropped to a 1:1, it's important to note that the image will be cropped by Instagram into a circular photo so make sure you recheck how it looks when you have finished uploading.

Instagram feed post

When posting to Instagram does size / format even matter? In short yes, it's said that posting a landscape photo can get you around 9% less engagement than a square photo but posting a portrait photo can get you 13% more engagement!

The reason is the way we use our devices. We hold them in a portrait position meaning that a landscape photo would be sized very small and take up less screen space when we scroll through our feeds, whereas if you post in portrait photo it can take up the maximum amount of space which leads to looking at it for longer and greats more engagement.

Portrait feed post best size is 1080 x 1350 pixels, in photo editing apps you can crop the image to 4:5 or 8:10, you can crop within the Instagram app if preferred.

Landscape feed post best size 1080 x 608 pixels cropped at 1.91:1

Instagram story

Instagram story is one of the best ways to engage with your audience as the post only lasts 24hr (unless saved as a highlight) because of this you can show a bit more behind the scenes and get a bit more personal.

Instagram story post best size 1080 x 1920 or cropped to 9:16

Pro Tip:

When posting to your Instagram feed be sure to share the post to your Instagram story for maximum visibility.

The Instagram size cheat sheet

We have created a nice infographic image that you can save so you can quickly remember the sizes required.


For best result when posting to your Instagram feed use portrait photos whenever possible.

Instagram photo sizing:

Profile photo is 180 x180 pixels

Portrait photo is 1080 x 1350

Landscape photo is 1080 x 608 pixels

Instagram Stories is 1080 x 1920

Please share to ensure everyone is maximising their Instagram feed

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